At Dentsu Aegis Network Asia Pacific, we Innovate the Way Brands Are Built by providing best-in-class expertise in media, digital and creative communications for our clients. With the digital economy disrupting all businesses, we compete by investing in both people and products, and integrate multiple specialisms for fully integrated solutions scaled for global consistency and local excellence.

Case Studies

Disney The Bot Office

Disney: The Bot Office

Disney studios focused on conversational commerce to close the gap between media buys and ticket purchase, a key challenge of being a box office-driven business.

adidas sport 18

Adidas: Sport 18 FIFA World Cup

Right message, people, place and time – this combination was made a reality during the FIFA World Cup 2018 through synergizing three different technologies.


Coca-Cola: Project MARS

Coca-Cola achieved its ambitious target of increasing online sales through personalised consumer experiences with our cross-functional solution, Project MARS.

Flipkart Big Billion Days Hagglebot

Flipkart: Hagglebot

Flipkart took Indian shoppers’ love for bargaining to the next level by creating Hagglebot – the world’s most engaging voice experience on Google Assistant, to set offers for the sale.

GDIC Project Infinity

GDIC: Project Infinity

A key concern for CMOs in the digital age is the data deluge that exist in the digital economy. Project Infinity was launched to tackle this issue and ultimately help brands drive business growth.

Huawei iJack

Huawei: iJack

Huawei found a way to reach those defaulting to old favourites and nudge them toward considering the market’s new leaders by giving iPhone owners a little Huawei tech to see them through.

JLL Stories of Ambition

JLL: Stories of Ambition

Stories of Ambition features hopeful young climbers from Asia Pacific as their back stories leading up to the 2020 Olympics are told through a nine-part documentary series on National Geographic.

National Bookstore Illiterhate

National Bookstore: Illiterhate

Illiterhate tackles hate speech on social media by making people read more books. They did so by intercepting hateful comments and responding with book quotes encouraging kindness.

The ALS Association Project Revoice

ALS Association: Project Revoice

We rallied support within the community and beyond to inspire ALS patients to join the voice cloning programme that gives them full use of their own authentic voices to receive their own Revoice.

Dentsu Aegis Network

Dentsu Aegis Network is a global leader in media and digital communications, with 10 network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum, and specialist supporting brands.

It has operations in 145 countries worldwide with over 47,000 specialists.