At Dentsu Aegis Network Asia Pacific, we aim to equip our clients and our talent to win in the digital economy through a better understanding of the digital consumer. As we enter a new era of creativity, we must utilise emerging technologies and create thought leadership hinged on strong research and insight to empower our clients to grow their businesses. This site hosts a suite of our thought leadership white papers and research pieces derived from the breadth of our expertise.
A category first collaboration with Alibaba, to launch FrisoMum exclusively through ecommerce.
A Mixed Reality dealership tool that lets consumers experience the Cruze virtually anywhere.
An in-store activation using neuroscience technology, helping shoppers decide what to buy.
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
KFC has been in China for decades and needed to re-invent itself to win young consumers back and grow the business.
Absolut wanted to empower alternative millennials, whom they called “progressive connectors”, to do what they love.
A unique mobile-first approach to introducing a new brand of anti-pollution mask to China’s online shopping community.
Bringing AI, real time optimization and digital signages together, to create Japan’s first “Artificial Intelligence OOH” advertisement.
To help Qantas entice more Americans to visit Australia, we tackled a travel industry problem that no one was talking about.
An exciting AR experience using Baidu’s technology, big data and media resources, bringing out unique tastes & styles of 12 cities.
An effective creation of customized ads and keywords, with high relevance linking directly to Elgiganten’s category page.
A world’s first – linking mobile data and social advertising to drive and track in-store footfall.
Rejuvenating sales for one of the biggest online marketplaces in India – ShopClues, through tailored ad copy and optimised targeting to ensure messages truly resonate.
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.