At Dentsu Aegis Network Asia Pacific, we aim to equip our clients and our talent to win in the digital economy through a better understanding of the digital consumer. As we enter a new era of creativity, we must utilise emerging technologies and create thought leadership hinged on strong research and insight to empower our clients to grow their businesses. This site hosts a suite of our thought leadership white papers and research pieces derived from the breadth of our expertise.

Case Studies

FrisoMum – Better Me

A category first collaboration with Alibaba, to launch FrisoMum exclusively through ecommerce.

Chervolet – V-Showroom

A Mixed Reality dealership tool that lets consumers experience the Cruze virtually anywhere.

Uniqlo – UMOOD

An in-store activation using neuroscience technology, helping shoppers decide what to buy.

Starwood – Momentum

A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.

KFC – Digital Transformation

KFC has been in China for decades and needed to re-invent itself to win young consumers back and grow the business.

Absolut – Rap of China

Absolut wanted to empower alternative millennials, whom they called “progressive connectors”, to do what they love.

Kobayashi – Air Pollution Discount

A unique mobile-first approach to introducing a new brand of anti-pollution mask to China’s online shopping community.

Shiseido – MAQuillAGE

Bringing AI, real time optimization and digital signages together, to create Japan’s first “Artificial Intelligence OOH” advertisement.

Qantas – Passport Take Off

To help Qantas entice more Americans to visit Australia, we tackled a travel industry problem that no one was talking about.

Coca-Cola – City Can

An exciting AR experience using Baidu’s technology, big data and media resources, bringing out unique tastes & styles of 12 cities.

Elgiganten – iActivate

An effective creation of customized ads and keywords, with high relevance linking directly to Elgiganten’s category page.

IKEA – Geo-targeted Facebook Ads

A world’s first – linking mobile data and social advertising to drive and track in-store footfall.

ShopClues – Reaching right consumers with the right communication

Rejuvenating sales for one of the biggest online marketplaces in India – ShopClues, through tailored ad copy and optimised targeting to ensure messages truly resonate.

Disney – The Bot Office

A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.

Coca-Cola – 2018 CNY AR Can

Leveraging augmented reality, data, rewards and media traffic with Alipay to create Chinese New Year magic for families in China.

Dentsu Aegis Network

Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.