At Dentsu Aegis Network Asia Pacific, we aim to equip our clients and our talent to win in the digital economy through a better understanding of the digital consumer. As we enter a new era of creativity, we must utilise emerging technologies and create thought leadership hinged on strong research and insight to empower our clients to grow their businesses. This site hosts a suite of our thought leadership white papers and research pieces derived from the breadth of our expertise.
Our first ever CMO Survey of 1,000 CMOs and C-Level executives across 10 markets and key industry verticals aims to shed light on how brands can win in the digital economy today. Here in Asia Pacific, we surveyed CMOs from Australia, China and Japan, and their views give us unparalleled insight into the future challenges and opportunities they face.
Published in collaboration with MIT Technology Review, our latest white paper provides insights on the progress of smart cities in Asia Pacific, how they are improving citizen’s quality of life, managing their economic growth and maintaining their competitiveness.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in Australia.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in Hong Kong.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in India.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in Japan.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in S Korea.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in China.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in Singapore.
Dentsu Aegis Network’s latest white paper provides insights on the progress of smart cities in Taiwan.
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.
